Page 1 Solutions Blog

Although Internet technology continually changes the needs and strategies of Web marketers, nothing has changed faster than today's Internet users themselves. In fact, the only real reason to make significant changes in your website marketing is to address changes in users, not just technology.

And make no mistake, online users' needs, demands, interests and activities are changing at such a fast pace that it is difficult for the online marketer to stay on top of them. And your website should reflect those changes.

Frequency Of Website Updates/Redesigns

Earlier, you built a website and left it alone for years before it was time to build a new one. To address today's internet users, you really need to revisit your website's look, image, interactivity, content, relationship-building capabilities much more frequently.

In many competitive markets and areas, the most aggressive online marketers are making major changes or complete redesigns every 16-18 months. This could be in the form of adding new elements, like video, chat features, click-to-call, new promotions, or even building brand new websites.

The Process of Developing A New Website

Before you jump feet first into developing a new website, there are some items you should take into consideration:

1. Don't throw away your equity - Be sure the pages that have developed credibility of search engines are maintained. Make sure the naming convention of each page is built into your new website and use 301 re-directs in situations where that is not possible.

2. Leverage date - Use analytical data from your current website to help determine recommended changes in your new website. Don't simply rely on the whims of your emotion to make these important decisions.

3. Evaluate your competitors - A competitive evaluation is an essential part of the redesign process. Your website cannot be built in a vacuum if you want it to compete in the wild. Make sure your website accomplishes your target goals more effectively than you competitors' websites.

4 Steps To Developing Your New Website

Due to content limitations, please view the below video to learn more about developing your website in a strategic and effective manner.

Email us or call 800-916-3886 if you would like more information on designing your new website. Or let us know if there are other topics you would like us to address in future updates.